The Impact of E-Commerce, Digital Marketing, and Digitalization on Firm’s Growth in Iraq

Abstract

With the increasing growth in numerous aspects of human life and activities, technology is becoming an unavoidable part of everyday life. It has become apparent that much can be lost in terms of productivity without technology. E-commerce has enabled consumers to greatly reduce their physical efforts in dealing with businesses, which translates to high convenience. This study assesses how e-commerce, digital marketing, and digitization have changed the business landscape in Iraq alongside digitalization and firm growth in Iraq.  Furthermore, e-commerce adopters are found to do business with greater contentment and satisfaction as they have lower costs. This, in turn, results in even greater business expansion goals and objectives. E-commerce and growing digital marketing tools allow business expansion while greatly saving time and many physical resources. The study's outcome provides an impetus for policy formulation and its practical contribution to the study of the digital economy concerning the deployment of key resources such as internet infrastructure in developing economies like Iraq.