Vol. 17 No. 3 (2025): International Journal of eBusiness and eGovernment Studies (IJEBEG)

Original Article

• INTERNAL MARKETING MODEL IN DEVELOPING EXCELLENT SERVICE OF THE SOCIAL SECURITY ADMINISTRATOR AGENCY FOR INDONESIAN EMPLOYMENT

  Iwan RY, Mahrinasari MS, Ayi Ahadiat

  1-28

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• AN EMPIRICAL STUDY ON AN AI-BASED MODEL FOR ENHANCING CUSTOMS TAX SUPERVISION AND COMBATING TAX EVASION

  Sahar Khaleel Ismael

  29-46

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• DIGITAL-ERA LUXURY BRANDING AND CULTURAL HERITAGE INTEGRATION: AN ANALYTICAL REVIEW OF MIDDLE-AGED CONSUMERS’ PREFERENCES IN HIGH-END CHEONGSAM MARKETS

  Lei Feng, Siti Rohaya Yahaya, Jie Feng

  47-70

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• INDONESIAN CONSUMER BEHAVIOR OF BANCASSURANCE USE: THE MODERATING ROLE OF LIFESTYLE AND INCOME

  Atmi Saptarini, Mahrinasari MS, Ayi Ahadiat

  71-92

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• FROM FUNCTIONAL PERFORMANCE TO LUXURY PRESTIGE: STRATEGIC BRANDING AND MARKETING TRANSFORMATION IN URBAN MENSWEAR

  Ruilin Niu, Qinqin Wang, Amer Shakir Zainol

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