KWS: Going Beyond Sugar Beet

Jos Bijman
LEI, the Netherlands KWS, a German seed company, is a world market leader in sugar beet seed. The company ...

Bayer AG—Chemicals And Life Sciences

Villy Søgaard
University of Southern Denmark Bayer AG is a global pharmaceuticals, chemicals, and life sciences group. Its structure reflects important ...

Seminis Vegetable Seeds

Esther Grávalos and Alejandro García
IDR, Spain This paper describes the innovation strategy of Seminis, the largest producer of vegetable and ...

Introduction To The Pita Project

Jos Bijman and Pierre-Benoît Joly
LEI, the Netherlands & INRA, France Technological innovation in the agrochemical, biotechnology, and seeds industries, and ...

Innovation Challenges for the European Agbiotech Industry

Jos Bijman and Pierre-Benoît Joly
LEI, the Netherlands & INRA, France The European seed and pesticide industries have gone through a ...

Novartis: New Agribusiness Strategy

Joanna Chataway
Open University, United Kingdom Novartis was a key player in global agribusiness. Broadly, its strategy was to maintain a ...

Rhône-Poulenc Agrochimie: An Uncertain Future

Gérald Assouline and Pierre-Benoît Joly
QAP Decision & INRA, France Compared with other world agrochemical leaders, Rhône-Poulenc Agro (RPA) was characterized ...

Advanta: Worldwide Challenges

Jos Bijman
LEI, the Netherlands Advanta, headquartered in the Netherlands, is the sixth largest seed company in the world. It sells ...

Limagrain: A Cooperative Spirit Among The World’s Seed Leaders

Pierre-Benoît Joly
INRA, France Limagrain is a strange company: the first international independent seed producer, and a local cooperative. This paper ...

BASF: AgBio Fast Follower

David Wield
Open University, United Kingdom BASF has been a latecomer to agrobiotechnology. Until mid-1998, BASF continued its longstanding focus on ...