Vimala Venugopal Muthuswamy Department of Management, College of Business Administration, King Faisal University, Al-Ahsa 31982, Saudi Arabia.
B. Sudhakar Director -MBA, Hindusthan College of Arts & Science, Coimbatore.


This research aims to explore the existing relationship of nanotechnology innovation with organizational culture and the environmental performance of organizations. Moreover this research used organizational culture as a mediating variable and government pressure as a moderating variable among the relationship of nanotechnology innovation and environmental performances of organizations. This research was conducted in Kingdom of Saudi Arabia and collected data from 187 employees working in different organizations of printing and coatings industry. To achieve the aim of this research this study has employed the STATA software with structural equation modeling approach. Findings of this research have shown a significant association among direct relationships of nanotechnology innovation and environmental performances of organizations. Moreover, a significant relationship was also found among nanotechnology innovation and organizational culture. The findings also confirmed that the relationship between nanotechnology innovation and environmental performance is also moderated by government pressure and mediated by organizational culture. This study demonstrates that nanotechnology possesses the capability to completely transform organizations. This study highlights the importance of a conducive business culture and environmentally conscious regulatory requirements with the aim of enhancing environmental sustainability.

Keywords:Nanotechnology innovation, Organizational culture, Environmental performance, Government pressure, Sustainability.