Mohanad Mohammed Sufyan Ghaleb Department of Management, College of Business, King Faisal University, Al-Ahsa 31982, Saudi Arabia.
Email: mghaleb@kfu.edu.sa
Burkhon Dekhonov Tourism Department, Tashkent State University of Economics, Uzbekistan.
Email: b.dehqonov@tsue.uz

Abstract:

This study explores the relationships among environmental protection, environmental consciousness, perceived behavioral control (PBC), and sustainable consumption behavior within production departments. It examines the mediating role of PBC and the moderating role of social responsibility, aiming to provide a comprehensive understanding of the drivers of sustainable practices in industrial contexts. A quantitative research design was adopted, targeting 233 supervisors and managers from production departments across various industries. Data were collected through structured surveys using standardized scales adapted from prior research. Partial Least Squares Structural Equation Modeling (PLS-SEM) was conducted using ADANCO to assess reliability, validity, and structural relationships among the constructs. The results confirmed that environmental protection and consciousness significantly influence sustainable consumption behavior. PBC mediates these relationships, highlighting its central role in translating attitudes into actionable behavior. Additionally, social responsibility moderates the effect of PBC on sustainable consumption, amplifying its impact. The findings underscore the importance of individual and contextual factors in shaping sustainable practices. This study extends the Theory of Planned Behavior by integrating social responsibility as a moderator and emphasizing PBC as a mediator. It provides practical insights for managers and policymakers to design interventions promoting sustainability in production, contributing to the broader discourse on environmental responsibility.

Keywords:Environmental Consciousness, Behavioral Control, Environmental Protection, Sustainability, CS.