Meng An Art and Design department,International College, Krirk University Bangkok,Thailand,10220.
Email: am666@163.com

Abstract:

The future competitiveness of the fashion industry, particularly within the leather sector, will be significantly influenced by the ability to balance sustainability with luxury, addressing both environmental challenges and ethical sourcing practices. This study aimed to formulate a strategy for designing aesthetically appealing fish leather products underpinned by sustainability principles, with a focus on reducing reliance on animal-based leather and mitigating the associated environmental impacts of agricultural and animal husbandry practices. Key environmental concerns include deforestation for grazing, greenhouse gas emissions, and the water-intensive processes involved in livestock rearing for leather production. A review of the literature on fish leather production provided insights into sustainable innovations within the industry. Building on this knowledge and collaborating with experts from a local fish leather manufacturing facility, the researcher developed two aesthetically appealing fish leather products (handbags) using environmentally friendly techniques such as vegetable tanning and natural dye printing. Testing conducted on these products highlighted that fish leather production rooted in sustainability yields durable, distinctive items with exceptional aesthetic appeal and material quality. These attributes resonate strongly with the increasing segment of environmentally conscious consumers. The findings of this project underscore the potential of sustainable leather alternatives to reduce the environmental impacts traditionally associated with livestock-derived leather.

Keywords:Fish Leather, Sustainability, Vegetable Tanning, Market Potential, Consumer Perceptio.