William W. Wilson, Edward L. Janzen, and Bruce L. Dahl
Department of Agribusiness and Applied Economics, North Dakota State University, Fargo

There are several contentious issues remaining in the development of genetically modified (GM) wheats. This paper summarizes current knowledge and critical issues for commercialization including evolution of GM wheats, agronomic competitiveness, consumer acceptance, traits, regulatory issues, segregation, identity preservation, production and marketing risks, and discusses the marketing system likely to evolve.

Key words: Genetic modification, marketing, transgenic, wheat.