Mario F. Teisl
Department of Resource Economics and Policy, University of Maine
Luke Garner
Department of Resource Economics and Policy, University of Maine
Brian Roe
Department of Agricultural, Environmental and Development Economics, The Ohio State University
Michael E. Vayda
Department of Biochemistry and Assistant Director for Biotechnology Research, University of Maine

If genetically modified food labeling occurs, policymakers will need to consider the form of the program: Should it be manda- tory? What should be labeled? What should be on the label? Who should be in charge? We present results of a nationally representative survey of US adults aimed at answering these questions.

Key words: Genetically engineered food, labeling, design, consumer preferences.