Esther Grávalos and Alejandro García
This paper describes the innovation strategy of Seminis, the largest producer of vegetable and fruit seeds in the world. Basic data on Seminis is provided, along with a discussion of how Seminis was created, its market position, and product portfolio. The innovation strategy pursued by Seminis in the 1990s is also discussed, as are the future challenges faced by the company.
Key Words: Seminis; seed industry; biotechnology; innovation strategies; fruit and vegetable markets.