SME's SUSTAINABILITY AND SUCCESS PERFORMANCE: THE ROLE OF GREEN MANAGEMENT PRACTICES, TECHNOLOGY INNOVATION, HUMAN CAPITAL AND VALUE PROPOSITION

Abstract

Literature on the sustainability and success of SMEs is expanding at a rapid rate. Researchers have focused on various factors that affect the sustainability and success of small and medium-sized enterprises (SMEs). Still, little research has been conducted on the effects of these factors during the transformation process when SMEs move from conventional to sustainable business practices. This study's objective is to analyze the impact of green management practices, technological innovation, human capital, and value proposition on the sustainability and success of Saudi Arabian SMEs. 182 Saudi Arabian Small and Medium-Sized Enterprises (SME) employees provided data, including hospitality and tourism, beauty and cosmetics, textile, and manufacturing. Amos 16 was used to analyze the data using Structural Equation Modeling (SEM). According to the study's findings, green management practices, human capital, and technological innovation positively impact the sustainability and success of SMEs. However, the value proposition has no role in the SMEs' sustainability and success. The conclusions of this study will be helpful for policymakers and the management of SME transformation participants.