IDENTIFICATION OF VARIABLES INFLUENCING INTENTION TO USE IN TELEMEDICINE ADOPTION IN INDIA

Abstract

This study aims to identify the factors that influence the public's adoption of telemedicine in India. This study examines the influence of medicine's dependability, word-of-mouth, telemedicine advertising, and access to e-health on adopting telemedicine with mobile health services in India. Smart PLS 3.0 is utilized to analyze data from 674 respondents. It employs the measurement model and structural model findings. The research has determined a significant correlation between the dependability of medicine, word-of-mouth, telemedicine advertising, access to e-health, and telemedicine adoption, with mobile health services as a moderator. This empirical investigation is designed to fill theoretical voids in the existing literature. The findings of this study can be implemented practically for policymaking and influencing the public's intent to use telemedicine. This study provides future directions for researchers to investigate additional variables affecting the intention to implement telemedicine.