THE IMPACT OF THE VARIABLE QUALITY OF WORK LIFE ON PROMOTING THE CREATIVE BEHAVIOUR OF EMPLOYEES FIELD RESEARCH AT AL-RAFIDAIN COLLEGE IN BAGHDAD GOVERNORATE

Abstract

This study investigates the impact of the quality of work life variable on creative behaviour among employees in private colleges in Baghdad Governorate. This paper explores the research problem that has emerged from recent changes in the business environment and how it affects the behaviour of employees when the traditional approach is no longer effective in addressing challenges. This issue has inspired scholars to emphasise an alternative approach and methodology that encourage individuals to strive for creativity and innovation. A sample of 161 individuals was chosen from a group of employees within the college's research framework, specifically from Al-Rafidain National College in Baghdad Governorate. The data was analyzed using IBM SPSS 29, which allowed for correlation and regression analysis. One of the key findings is a strong link between the quality of work life and employees' creative behaviour. Furthermore, within the context of the overall organisation, it fosters a favourable environment for promoting advanced stages of innovation among its employees.