THE IMPACT OF STRATEGIC CONSENSUS ON ORGANIZATIONAL PERFORMANCE BY MEDIATING STRATEGIC ALIGNMENT
Keywords:
Strategic Consensus, Strategic Alignment, Organizational Performance, Private Colleges.Abstract
This study investigates the influence of Strategic Consensus (SC) on Organizational Performance (OP), with Strategic Alignment (SA) serving as a mediating variable, within private academic institutions in Iraq. The research utilized scales developed to measure each variable: SC, OP, and SA, all of which are unidimensional. The sample comprised 131 senior participants, including deans and faculty council members, with questionnaires distributed across three institutions: Dijla University College (35 respondents), Baghdad College of Economic Sciences (31 respondents), and the University of Uruk (65 respondents). Data analysis employed various statistical techniques, including normality testing, confirmatory factor analysis, descriptive statistics, Pearson correlation analysis, regression analysis with structural equation modelling, and path analysis, using SPSS and AMOS software. Key findings indicate a direct effect of Strategic Consensus on Organizational Performance and an indirect effect through Strategic Alignment among the studied colleges in Iraq.