A SURVEY OF BENEFITS AND FUTURE EMPHASIS OF MANAGEMENT ACCOUNTING PRACTICES: A CULTURAL PERSPECTIVE

Abstract

This study investigates the utilisation of management accounting practices (MAP) in diverse cultural contexts. This study examines the advantages and future priorities of the MAP in Thailand's manufacturing industry. Data for this study was collected in 2023 from 174 companies using stratified random sampling. The sample group consisted of accounting managers. The research findings suggest that the perceived benefits and future directions of MAP in Australia differ from those in Thailand and India, possibly due to cultural differences. Australian companies prioritise the adoption of MAPs, focussing on financial controls and aligning with a performance-oriented culture. On the other hand, companies in Thailand and India, which share similar cultural environments, tend to use more comprehensive MAPs, which include both financial and nonfinancial controls.