A STUDY OF THE FACTORS OF SUSTAINABLE DEVELOPMENT THAT AFFECT PUBLIC COMPANY REPUTATION PERCEPTION

Abstract

The increasing reputation of firms needs more considerable amount of attention for the achievement of Sustainable Development Goals (SDGs). The SDGs give environmental, social, and governance (ESG) support to the organizations. This paper measures the impact of ESG factors on the perception of company reputation among top-listed companies in Thailand. It also investigates the role of government support as a moderator in the relationship between environmental, social, and governance aspects with the perception of company reputation. The present study has collected primary data through surveys from employees of listed companies and used Smart-PLS to analyse associations among the constructs. In support, the results showed that environmental, social, and governance factors have a positive impact on the perception about company reputation. Moreover, government support significantly moderated the associations between ESG factors and perceptions of company reputation in Thailand. The study is informative to regulators in developing policies that better enhance corporate reputation, shifting its focus to the environmental, social, and governance dimensions.