Khaled Mohammed Ahmed Alqasa Assistant Professor, Department of Management, College of Business Administration, King Faisal University, Al-Ahsa 31982, Saudi Arabia. Faculty of Administrative Sciences, University of Aden.
Email: kalqasa@kfu.edu.sa
Sobia Talat National University of Modern Languages, Aewan E Iqbal, Egerton Road, Lahore, Pakistan.
Email: stalat@numl.edu.pk

Abstract:

The present study strives to examine the influence of attitude towards technology innovation (ATTI) on environmental and social sustainability (SOS) while considering the mediating role of digital entrepreneurship (DIE) and the moderating role of environmental government policies (ENGP). The researchers gathered data from employees working in automobile sectors of Saudi Arabia. A selfadministered survey instrument was distributed to the respondents using a convenient sampling technique. The study employed a quantitative research approach and utilised a cross-sectional research design. The collected data was subjected to analysis using structural equation modelling, specifically employing the AMOS software. The findings of the study suggest that individuals' attitudes towards technology have a significant and positive impact on both environmental and social sustainability (SOS) as well as digital entrepreneurship (DIE). The Decoupling of Industrial Emissions (DIE) exhibits a noteworthy and constructive impact on both environmental factors and the state of social-ecological systems (SOS). The indirect mediating effect of digital innovation ecosystems (DIE) also serves as a significant mediator between individuals' attitudes towards technology innovation (ATTI) and their environmental and social outcomes (SOS). Environmental governance policies (ENGP) play a crucial role in moderating the relationship between technological innovation and environmental and social outcomes. Numerous research studies have examined the intersection of technological innovation with other conceptual domains. However, as earlier scholars suggested, there hasn't been much research into how these two variables interact. The findings of this study demonstrate a significant association between the two variables under investigation. This study also aimed to examine the interrelationships between attitudes towards technological innovations, digital information ecosystems (DIE), and socioeconomic sustainability. Previous research has predominantly examined the impact of government environmental policies on the interplay between individuals' perspectives on technological innovation, the environment, and social responsibility. However, this study has made a valuable contribution by investigating the moderating effect of this relationship. The research findings may also provide valuable insights for policy and investment entities seeking to allocate resources towards innovative initiatives aimed at enhancing sustainability. The present research is regarded as a pioneering study within the Saudi Arabian context, focusing on the influence of environmental governmental policies as a moderating factor and the mediating role of digital entrepreneurship.

Keywords:Environmental Governance, Technology Innovation, Sustainability, Digital Information.