Muhammad Awais Bhatti Assistant Professor, Department of Management, College of Business Administration, King Faisal University, Al-Ahsa 31982, Saudi Arabia.
Email: mbhatti@kfu.edu.sa
Ariff Syah Juhari College of Business Administration, Prince Sultan University, Riyadh, Saudi Arabia.
Email: asyah@psu.edu.sa

Abstract:

This study examines the moderating effect of intention to use on the relationship between blockchain technology and green innovation within the manufacturing sector of Saudi Arabia. The research employed a quantitative methodology and adopted a cross-sectional design. Data was obtained from a sample of manufacturing entrepreneurs using a self-administered questionnaire and a convenient sampling method. The research hypothesis was tested using the Partial Least Squares (PLS) - Structural Equation Modelling (SEM) technique. The findings suggest that both sustainable attitudes and sustainable behaviours exert a significant impact on the adoption of green innovation. However, it was observed that social perception does not have a significant effect on the perception of green innovation. The presence of another indirect moderating effect is observed, wherein the intention to use exhibits a significant and positive moderating influence on the relationship between sustainable orientation, social perception, and green innovation. However, it was found that the intention to use did not serve as a significant moderator between sustainable attitudes and green innovations. This study contributes to the advancement of a sustainable economy by offering a contemporary and scholarly assessment of the manufacturing sector. The initial investigations into blockchain technology primarily centred around the examination of organisational structures, consensus mechanisms, and performance-related issues. Subsequently, the researchers of this study examined the potential benefits of blockchain technology in the context of various case studies pertaining to energy consumption. The research study also introduced the concept of a moderating effect, as previous studies primarily concentrated on the direct effects of mediation. The study contributed to the existing body of literature by examining the extended moderating effect of intention to use on the relationship between blockchain technology and green innovation, specifically within the context of manufacturing companies in Saudi Arabia.

Keywords:Block chain, green innovation, intention to use, Saudi Arabia.