Muhammad Awais Bhatti Associate Professor, Department of Management, School of Business, King Faisal University, Al-hasa, Saudi ArabiaEmail: firstname.lastname@example.org
Emad Mohammed Alnasser Assistant Professor, Department of Tourism and Hotel Management, Collage of Tourism and Archaeology, King Saud University, Riyadh, Saudi ArabiaEmail: email@example.com
The objective of this study was to evaluate the determinants that impact the environmentally responsible conduct of tourists within tourist destinations. The study focused on various factors, such as the level of environmental commitment, the reputation of the destination in terms of eco-friendliness, the satisfaction of tourists, and their perception of the value offered by the destination. In order to examine the hypotheses, data was gathered from a sample of 180 tourists visiting different tourist destinations. The data underwent analysis through regression analysis and moderation testing using IBM SPSS. The findings of the analysis indicate a positive correlation between environmental commitment, destination eco-friendly reputation, tourist satisfaction, and tourist value perception of destinations with the environmentally responsible behaviour exhibited by tourists. Additionally, it was discovered that social influence plays a crucial role in moderating the association between the level of environmental commitment and the environmentally responsible behaviour exhibited by tourists. This study makes a valuable contribution to the existing body of literature by examining the impact of various factors on the environmentally responsible behaviour of tourists. Notably, these factors have not been previously examined within a comprehensive model. Furthermore, there is a limited amount of research available regarding the ecological standing of tourist destinations. As a result, this study serves as a significant addition to the existing literature on academia.
Keywords:Environmentally responsible behaviour, responsible tourism, eco-friendly reputation, environmental commitment, destination value perception, tourist satisfaction.