I Made Tamba Universitas Mahasaraswati Denpasar, Bali, Indonesia
Email: itamba17@unmas.ac.id


The strengthening of trade liberalization provides new opportunities and new challenges that farmers and governments must face in the supply chain of Indonesia agricultural commodities in international markets. Salacca zalacca var. amboinensis is one of the five types of fruit designated as the superior fruit of Bali region, which is positioned to be a source of regional and national economic leverage. Market liberalization could lead to significant losses if farmers are unable to make a profit during the main harvest season and their products lack competitiveness. In order to respond to these conditions, this research was conducted with the aim of analyzing (1) the level of innovation in Salacca zalacca var. amboinensis farming and (2) the competitive advantage of Salacca zalacca var. amboinensis and the factors that influence it. The research was conducted in centers of Salacca zalacca var. amboinensis production in the Province of Bali, with a total of 139 respondents among Salacca zalacca var. amboinensis farmers. This study employs a policy analysis matrix (PAM) approach with private cost ratio (PCR) indicators is used to analyze the competitive advantage of Salacca zalacca var. amboinensis. The results showed that, cumulatively, the innovation level of Salacca zalacca var. amboinensis was in the low category. Salacca zalacca var. amboinensis has a competitive advantage in all strata of land area and also in all harvest seasons, so it has a great opportunity to be used as the superior export fruit and classic economic crops that remain competitive for the Bali region. To summarize, the competitive edge of Salacca zalacca var. amboinensis relies on the level of innovation in cultivating, post-harvesting, and marketing Salacca zalacca var. amboinensis.

Keywords:Competitive Advantage, Cultivation, Determinant, Policy Analysis Matrix, Salacca Zalacca Var. Amboinensis.