Pimyada Charoenpanich Faculty of Business Administration, Department of Industrial Business Administration, King Mongkut's University of Technology North Bangkok
Email: pimyadalaw21@gmail.com
Punsavadee Pongsiri Assistant Professor Dr. Faculty of Business Administration, Department of Industrial Business Administration, King Mongkut's University of Technology North Bangkok
Email: punsavadee.p@fba.kmutnb.ac.th
Thitirat Thawornsujaritkul Assistant Professor Dr. Faculty of Business Administration, Department of Industrial Business Administration, King Mongkut's University of Technology North Bangkok
Email: administrative.fba@fba.kmutnb.ac.th

Abstract:

The organic agricultural industry in Thailand is a major economic activity that involves a significant population. This study explored the necessary guidelines for effectively managing the industry in a sustainable manner. This study examines the relationship between entrepreneurship, supply chain management (SCM), knowledge management, and innovation management. The study utilized primary data collected from respondents via survey questionnaires. The study also used the smart-PLS to analyse the relationship between variables. The findings indicated a strong and positive connection between entrepreneurship, SCM, knowledge management, and innovation management. The hypothesis test indicated that the size of the industrial business attached equal significance to guidelines for managing the organic agriculture industry for sustainability. The study guides policymakers in developing policies related to enhancing knowledge management and supply chain management using effective entrepreneurial mindsets.

Keywords:Entrepreneurship, Supply Chain Management, Knowledge Management, Innovation Management, Organic Agricultural.