Muhammad Awais Bhatti Department of Management, College of Business Administration, King Faisal University, Al-Ahsa 31982, Saudi Arabia.
Email: mbhatti@kfu.edu.sa
Veera Pandiyan Kaliani Sundram RIG-Sustainable Supply Chain Logistics/ Faculty of Business and Management, Universiti Teknologi MARA, UiTM Cawangan Selangor, Kampus Puncak Alam, Selangor, MALAYSIA
Email: veera692@uitm.edu.my

Abstract:

This study explores the intricate dynamics of date palm farming and sustainable supply chain initiatives in Saudi Arabia. Through the assessment of stakeholder perspectives and their effect on industry practices, this study aims to examine how technological integration, supply chain efficiency, and economic considerations affect sustainable cultivation practices. For this qualitative study, fourteen semi-structured interviews including industry experts, supply chain managers, and farmers were undertaken. Using a three-step coding approach, thematic analysis found and classed significant subjects on supply chain efficiency, economic consequences, and sustainable practices. Digital management systems and precision agriculture have immense potential, but research demonstrates that industry adoption varies. Stakeholders acknowledge the importance of modernisation, despite their strong cultural attachment to traditional practices. Profiting is tough due to economic factors like fluctuating markets and rising input costs, yet value-added products can enhance profits. Infrastructure issues and poor supply networks keep the business floundering. This study sheds light on date palm cultivation's combination of technology and traditional practices, emphasizing the necessity for targeted support and infrastructure. The findings can help governments and industry leaders improve date palm sustainability and efficiency for long-term growth and resilience.

Keywords:Dates Palm, Cultivation, Sustainable Supply Chain Practices, Technological Integration, Economic Considerations.