Sahar Ahmed Kurji College of Administration and Economics, Al-Mustansiriya University.
Email: dr_agsahr@uomustansiriyah.edu.iq
Fadia Lutfi Abdulwahhab College of Administration and Economics, Al-Mustansiriya University.
Email: fadia_alganabi@uomustansiriyah.edu.iq
Hadeel Qasim Oleiwi College of Administration and Economics, Al-Mustansiriya University.
Email: hadeelqa@uomustansiriyah.edu.iq

Abstract:

The present study seeks to explore the impact of work prosperity on enhancing employees' innovative behaviour. To achieve this, work prosperity is considered the independent variable, comprising the dimensions of vitality and learning, while employees' innovative behaviour serves as the dependent variable. The interaction between these two variables forms the central framework of the study. The identification of the research problem stems from the results of a preliminary survey conducted with a subset of the research sample, which led to the formulation of a set of questions that underpin the empirical aspect of the study. In response to these questions, the study adopts a hypothetical model that illustrates the logical relationships between its variables and outlines the main hypothesis, aiming to identify correlations and causal influences between the research variables. The General Company for Agricultural Equipment has been selected as the context for the research. The purposive sample consists of 58 individuals holding managerial positions, specifically department and division directors. A questionnaire, developed from existing scientific literature, was used as the primary tool for data collection, supplemented by personal interviews. To analyse the data, a combination of descriptive and inferential statistical methods was employed using the Smart-PLS-4 statistical software. The statistical analysis yielded several findings, leading to a set of conclusions. It was determined that work prosperity significantly influences the enhancement of employees' innovative behaviour. Based on these conclusions, several recommendations have been made to mitigate the identified challenges, including the promotion of work prosperity, particularly in the areas of vitality and learning, to foster greater innovative behaviour among employees.

Keywords:Work Prosperity, Employees’ Innovative Behaviour, General Company for Agricultural Equipment.