Carola GrebitusArizona State UniversityHelen H. JensenIowa State UniversityJutta RoosenTechnical University of MunichJoseph G. SebranekIowa State University Today’s consumer is interested in safe food products and foods with “natural” ingredients. The main objective of this study was to determine consumers’ purchasing decisions for…

Jesse L. Strzok and Wallace E. HuffmanIowa State University The market for organic products has grown rapidly over the past decade, and such products are now available not only in specialty stores but also in large grocery stores, supermarkets, and big-box super…