Carolyn Raab and Deana Grobe
Oregon State University
A statewide survey assessed Oregon voters reasons for supporting or opposing a November 2002 ballot measure requiring labeling of genetically engineered (GE) foods. Of the 499 who voted on the measure, 34% supported labeling and 55% opposed it. Women, urban dwellers, and households with environmental organization membership tended to favor labeling. Reasons behind voting decisions varied widely. Consumers right to know was a major reason for support. Cost was a major concern of the opposition. A higher percentage of those who favored labeling was not at all likely or not too likely to purchase GE-labeled food.
Key words: Consumer attitudes, food, genetically engineered, genetically modified, labeling, likelihood to buy, Oregon ballot measure, organic.