KWS: Going Beyond Sugar Beet

Jos Bijman
LEI, the Netherlands KWS, a German seed company, is a world market leader in sugar beet seed. The company ...
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Bayer AG—Chemicals And Life Sciences

Villy Søgaard
University of Southern Denmark Bayer AG is a global pharmaceuticals, chemicals, and life sciences group. Its structure reflects important ...
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Seminis Vegetable Seeds

Esther Grávalos and Alejandro García
IDR, Spain This paper describes the innovation strategy of Seminis, the largest producer of vegetable and ...
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Introduction To The Pita Project

Jos Bijman and Pierre-Benoît Joly
LEI, the Netherlands & INRA, France Technological innovation in the agrochemical, biotechnology, and seeds industries, and ...
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Innovation Challenges for the European Agbiotech Industry

Jos Bijman and Pierre-Benoît Joly
LEI, the Netherlands & INRA, France The European seed and pesticide industries have gone through a ...
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Novartis: New Agribusiness Strategy

Joanna Chataway
Open University, United Kingdom Novartis was a key player in global agribusiness. Broadly, its strategy was to maintain a ...
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Rhône-Poulenc Agrochimie: An Uncertain Future

Gérald Assouline and Pierre-Benoît Joly
QAP Decision & INRA, France Compared with other world agrochemical leaders, Rhône-Poulenc Agro (RPA) was characterized ...
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Advanta: Worldwide Challenges

Jos Bijman
LEI, the Netherlands Advanta, headquartered in the Netherlands, is the sixth largest seed company in the world. It sells ...
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Limagrain: A Cooperative Spirit Among The World’s Seed Leaders

Pierre-Benoît Joly
INRA, France Limagrain is a strange company: the first international independent seed producer, and a local cooperative. This paper ...
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BASF: AgBio Fast Follower

David Wield
Open University, United Kingdom BASF has been a latecomer to agrobiotechnology. Until mid-1998, BASF continued its longstanding focus on ...
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