LEI, the Netherlands
AgrEvo is a German producer of crop protection products. In 1995 it made the strategic decision to shift from crop protection to crop production, with the help of biotechnology. It acquired Plant Genetic Systems (PGS), a successful plant biotechnology company, and started a round of acquisitions in the international seed industry. The company soon found out that biotechnology brings many new uncertainties in strategic decision-making.
Key Words: Innovations; pesticides; plant biotechnology; seeds; strategy.