Michael S. Finke and Heaseon Kim
University of Missouri-Columbia; Sunchon National University, Korea
A recent survey of American and Korean undergraduate stu- dents yielded some notable differences in attitudes toward genetically modified (GM) foods. Although the majority of both groups were concerned about health risks from GM foods, the proportion of Korean students (87%) was much higher than American students (58%). Women and students who were more likely to invest in health through nutrition and exercise were also more likely to be concerned about GM foods. The differences in attitudes may be partially attributable to recent negative media exposure in Korea toward GMOs.
Key words: Consumer attitudes, consumer demand, food consumption, genetically modified organisms.