Joyce TaitUniversity of Edinburgh, United Kingdom Zeneca’s agrochemical strategies had two major strands: developing the profit potential from existing patented and off-patent chemicals where this was feasible; and major investment in discovery of new, patented products. In developing genetically modified (GM) crops,…

Stéphane LemariéINRA/SERD, Université Pierre Mendès, France Pioneer and Monsanto are two major players in the seed and the agricultural biotechnology business. They have both tended to develop an integrated innovation strategy around a limited range of key innovations, which have been United…