Wen S. Chern
Department of Agricultural, Environmental, and Development Economics, The Ohio State University
Department of Economics and Resource Management, Agricultural University of Norway
University of Tsukuba, Japan
Academia Sinica, Taiwan
The objective of this paper is to estimate the consumer willingness to pay (WTP) for selected genetically modified (GM) foods in Japan, Norway, Taiwan, and the United States. Our survey results reveal that there are notable differences in the attitude and perception of GM foods across these countries. Consumers are willing to pay substantial premiums for non-GM foods (vegetable oil and salmon) in order to avoid GM counterparts. These premiums may exceed 50% of the discounted prices of GM foods.
Key words: Consumer acceptance, genetically modified foods, stated preference, survey, willingness to pay, WTP.