Svetlana Bohorova and Frank Scrimgeour
University of Waikato, New Zealand

Significant productivity gains are achievable from the improvement of kiwifruit. Genetic engineering is perceived as a tool for product diversification associated with alterations in quality attributes and the seasonal growth of kiwifruit. Benefits from diversification to the industry are weighted against the net benefits of adoption to growers.

Key words: Adoption scenarios; distribution of gains; growers’ returns; kiwifruit; New Zealand; quality enhancement.