Matthew C. Rousu
Susquehanna University

It was a coincidence that GM foods became ubiquitous at the same time that researchers started using experimental auctions to study consumer preferences for food products. We explore the history of experimental auctions used to study GM food products and how the insights gained have been useful to policy makers. We also examine how experimental auctions of GM food products helped researchers gain insight both into consumer behavior and into best practices for experimental auctions.

Key words: Experimental auctions, GM foods.