Mario F. Teisl
Associate Professor, Department of Resource Economics and Policy, University of Maine
Vice President, MACRO International
Associate Scientist, Department of Resource Economics and Policy, University of Maine
Assistant Professor, Department of Agricultural, Environmental an Development Economics, Ohio State University
Assistant Professor, Environmental Policy, Unity College
Professor, Department of Biochemistry and Assistant Director for Biotechnology Research, University of Maine
We use focus groups to gauge US consumer reactions to alternative genetically modified (GM) food labeling policies. We find a low level of awareness about GM foods, which is surprising given the amount of media activity surrounding the issue. We also find negative reactions to GMO-free claims, particularly among people most likely to purchase GM-free foods.
Key words: Consumer, food, genetically modified, labeling.