Karen Coaldrake
Context Consulting

Adoption of agronomic traits has led to investment into quality traits. However, true values of these traits are poorly understood. Traits may lack the required value to satisfy all participants in the chain from technology supplier to end user. There are no guarantees, under current conditions producers will benefit.

Key words: Agribusiness, agronomic traits, biotechnology, input traits, life sciences, producer value, output traits, quality traits.