Corporate Pricing Strategies with Heterogeneous Adopters: The Case of Herbicide-Resistant Sugar Beet
December 1, 2009Koen DillenKatholieke Universiteit LeuvenMatty DemontAfrica Rice Center (Africa Rice) and Katholieke Universiteit LeuvenEric TollensKatholieke Universiteit Leuven In ex-ante impact assessment of proprietary seed technologies, the assessor operates under scarce and imperfect data. No market has been established for the new technology and…