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Role of Product Benefits and Potential Risks in Consumer Acceptance of Genetically Modified Foods
December 1, 2004Benjamin OnyangoRutgers UniversityRodolfo M. Nayga, Jr.Texas A&M UniversityBrian SchillingRutgers University This study examines the role of product benefits and potential risks in consumer acceptance of genetically modified (GM) foods. The study analyzes consumer willingness to consume three meat products that confer specific…