British Retail Consortium
This paper delineates the identity preservation strategy being implemented by the British Retail Consortium and the Food and Drink Federation towards genetically modified foods. The strategy is in direct response to British consumer concerns about genetically modified foods in the wake of the “mad cow” crisis. Consumer needs are being addressed through labeling based on robust global traceability systems of food ingredients. However, uninhibited information flows are needed for an effective food system that respects consumers’ needs.
Key words: British Retail Consortium (BRC); Food and Drink Federation (FDF); genetically modified foods; consumer needs; identity preserved systems; traceability.