Functional Foods: Technical, Institutional And Market Innovation

Functional Foods: Technical, Institutional And Market Innovation

Nicholas KalaitzandonakesUniversity of Missouri In recent years, neutraceuticals and functional foods have become part of our vocabulary and, increasingly, part of our menu. Derivatives of cranberries, tomatoes, soybeans and oats have been connected to specific health benefits, from prevention of particular cancers…

Food As A Source Of Health Enhancing Compounds

Food As A Source Of Health Enhancing Compounds

Paul Burn and Ganesh M. KishorePharmacia Corporation Molecular nutrition is becoming an increasingly important scientific discipline of human nutrition. The systematic dissection of food into its molecular components followed by studying individual molecules in animal model systems and humans to investigate their…

Health Claims And Labeling Regulation: How Will Consumers Learn About Functional Foods?

Health Claims And Labeling Regulation: How Will Consumers Learn About Functional Foods?

Laurian J. Unnevehr and Clare HaslerUniversity of Illinois Consumers find out about functional foods through product specific claims about their benefits. Regulation differs for provision of information in advertising versus food labels and for dietary supplements versus whole foods. There are new…

Consumer Response To Functional Foods In The 21st Century

Consumer Response To Functional Foods In The 21st Century

David B. SchmidtInternational Food Information Council, USA In recent years, “functional foods” have become increasingly popular. Defined as foods or food components that may provide a health benefit beyond basic nutrition, functional foods are widely believed to offer consumers an increased ability…

Marketing Functional Foods: How To Reach Your Target Audience

Marketing Functional Foods: How To Reach Your Target Audience

Linda GilbertHealthFocus Nutraceuticals—foods enhanced with vitamins, minerals or herbs—are a growing food-industry trend. But getting functional foods to market requires an understanding of the target audience. This study, based on findings of the biennial HealthFocus® Trend Report, examines specific demographic segments and…

Agricultural Biotechnology And Societal Decision-Making: The Role Of Risk Analysis

Agricultural Biotechnology And Societal Decision-Making: The Role Of Risk Analysis

Jeffrey D. Wolt and Robert K.D. PetersonDow AgroSciences Knowledge and trust are major attributes of risk perception that will determine public acceptance of agricultural biotechnology. Formalized frameworks for biotechnology risk analysis afford objective, transparent approaches to assess, manage, and communicate knowledge in…

The Comparative Advantage Of Real Options: An Explanation For The US Specialization In Biotechnology

The Comparative Advantage Of Real Options: An Explanation For The US Specialization In Biotechnology

Brian F. Lavoie and Ian M. SheldonThe Ohio State University Comparative advantage based on resource endowments cannot explain United States (US) leadership in biotechnology. Sources of heterogeneity within the process of research and development (R&D;) investment, such as international differences in the…

Labeling Policy For GMOs: To Each His Own?

Labeling Policy For GMOs: To Each His Own?

Julie A. CaswellUniversity of Massachusetts at Amherst GMO labeling policy for foods is under intense development. Countries are choosing mandatory labeling or adherence to voluntary labeling. Challenges to mandatory labeling are unlikely to be successful under current World Trade Organization (WTO) rules….

Negative Labeling Of Genetically Modified Organisms (GMOs): The Experience Of rBST

Negative Labeling Of Genetically Modified Organisms (GMOs): The Experience Of rBST

C. Ford Runge and Lee Ann JacksonUniversity of Minnesota Voluntary negative labeling may provide a solution to the current controversy over labeling of Genetically Modified Organisms (GMOs) in agriculture. The U.S. experience in the dairy sector with milk from cows treated with…