C. Ford Runge and Lee Ann Jackson
University of Minnesota

Voluntary negative labeling may provide a solution to the current controversy over labeling of Genetically Modified Organisms (GMOs) in agriculture. The U.S. experience in the dairy sector with milk from cows treated with recombinant bovine somatotropin offers an example of how a voluntary negative labeling strategy evolved.

Key words: Genetically modified organisms; GMOs; labeling, rBST.